About Wisconsin Wins

The Wisconsin Wins (WI Wins) campaign is a science-based, state-level initiative designed to decrease youth access to tobacco products. WI Wins was launched in the spring of 2002 as part of a comprehensive approach to preventing youth access to tobacco.

The Wisconsin Department of Health Services contracts with local partners to conduct investigations to establish retailer compliance with the law. Local initiatives also include retailer education and training, media outreach, and community education.

WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. This approach creates community pride by reducing youth access to tobacco products and providing youth a chance to make a difference in their community.

Free Retailer Training

Smokecheck.org provides free state-approved retailer training on Wisconsin tobacco sales law. The online tool includes study guides, a quiz, and a certificate of completion. Once trained, employees will know how not to sell tobacco to minors. Smokecheck.org can help retailers avoid license suspension and fines. Even better, by knowing and following the rules, they help Wisconsin youth stay tobacco-free.

Get trained today. Visit www.SmokeCheck.org.

smokecheck.org

Wisconsin Data

January through December

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Instructions for Finding WI Wins Data

Select a year by clicking the year button above. Type in the search box above or click a county below to see inspection data. Hold the Shift key while clicking the map to add another county to your selection. Hide these instructions.

State-wide

Inspections: 4168
Sales: 563 (13.5%)
Douglas County Bayfield County Ashland County Iron County Vilas County Burnett County Washburn County Sawyer County Price County Oneida County Forest County Florence County Marinette County Polk County Barron County Rusk County Lincoln County Langlade County Saint Croix County Dunn County Chippewa County Taylor County Marathon County Shawano County Menominee County Oconto County Door County Pierce County Pepin County Eau Claire County Clark County Wood County Portage County Waupaca County Outagamie County Brown County Kewaunee County Buffalo County Trempealeau County Jackson County La Crosse County Monroe County Juneau County Adams County Waushara County Winnebago County Calumet County Manitowoc County Marquette County Green Lake County Fond Du Lac County Sheboygan County Vernon County Crawford County Richland County Sauk County Columbia County Dodge County Washington County Ozaukee County Grant County Iowa County Dane County Jefferson County Waukesha County Milwaukee County Lafayette County Green County Rock County Walworth County Racine County Kenosha County

Sales Percentages

County Inspections Sales Sales %
Adams County 23 10 43.5%
Ashland County 18 0 0%
Barron County 40 2 5%
Bayfield County 27 1 3.7%
Brown County 140 25 17.9%
Buffalo County 8 2 25%
Burnett County 23 1 4.3%
Calumet County 24 2 8.3%
Chippewa County 65 6 9.2%
Clark County 29 7 24.1%
Columbia County 121 9 7.4%
Crawford County 26 1 3.8%
Dane County 310 27 8.7%
Dane County - City of Madison 191 23 12%
Dodge County 60 5 8.3%
Door County 41 12 29.3%
Douglas County 44 0 0%
Dunn County 25 0 0%
Eau Claire County 32 9 28.1%
Florence County 13 0 0%
Fond du Lac County 84 19 22.6%
Forest County 21 1 4.8%
Grant County 53 3 5.7%
Green County 30 0 0%
Green Lake County 18 4 22.2%
Iowa County 23 1 4.3%
Iron County 28 0 0%
Jackson County 42 13 31%
Jefferson County 50 4 8%
Juneau County 35 5 14.3%
Kenosha County 116 4 3.4%
Kewaunee County 23 1 4.3%
La Crosse County 138 21 15.2%
Lafayette County 16 3 18.8%
Langlade County 32 6 18.8%
Lincoln County 32 1 3.1%
Manitowoc County 60 9 15%
Marathon County 87 15 17.2%
Marinette County 63 14 22.2%
Marquette County 18 1 5.6%
Menominee County 0 0 0%
Milwaukee County 462 91 19.7%
Milwaukee County - City of Milwaukee 229 45 19.7%
Milwaukee County - Cudahy 20 7 35%
Milwaukee County - Franklin 14 4 28.6%
Milwaukee County - Greendale 3 0 0%
Milwaukee County - Greenfield 10 0 0%
Milwaukee County - Hales Corners 10 3 30%
Milwaukee County - North Shore 14 8 57.1%
Milwaukee County - Oak Creek 13 3 23.1%
Milwaukee County - Shorewood 7 6 85.7%
Milwaukee County - South Milwaukee 13 6 46.2%
Milwaukee County - St. Francis 1 0 0%
Milwaukee County - Wauwatosa 63 7 11.1%
Milwaukee County - West Allis 62 2 3.2%
Milwaukee County - West Milwaukee 0 0 0%
Milwaukee County - Whitefish Bay 3 0 0%
Monroe County 51 5 9.8%
Oconto County 45 7 15.6%
Oneida County 57 6 10.5%
Outagamie County 88 23 26.1%
Ozaukee County 42 1 2.4%
Pepin County 7 1 14.3%
Pierce County 24 6 25%
Polk County 46 6 13%
Portage County 40 1 2.5%
Price County 23 2 8.7%
Racine County 131 8 6.1%
Racine County - Caledonia - Mt Pleasant 0 0 0%
Racine County - City of Racine 131 8 6.1%
Racine County - Western Racine 0 0 0%
Richland County 16 0 0%
Rock County 121 10 8.3%
Rusk County 23 2 8.7%
Saint Croix County 56 4 7.1%
Sauk County 63 25 39.7%
Sawyer County 37 0 0%
Shawano County 39 6 15.4%
Sheboygan County 76 14 18.4%
Taylor County 21 1 4.8%
Trempealeau County 37 14 37.8%
Vernon County 23 4 17.4%
Vilas County 44 7 15.9%
Walworth County 85 5 5.9%
Washburn County 17 0 0%
Washington County 96 16 16.7%
Waukesha County 156 23 14.7%
Waupaca County 44 15 34.1%
Waushara County 27 2 7.4%
Winnebago County 91 7 7.7%
Wood County 42 7 16.7%